Progressive Web App boosts VOOT performance and improved result?

Voot is India's one of the top videos on-demand platform, available on both native app and mobile app. It hosts over 40,000 hours of video content from different channels like MTV India, Colors, Viacom 18 and Nickelodeon India. Voot primary consumption of video is mobile devices, so to improve their performance they launched Progressive Web App. Progressive Web App helped Voot to decrease in page load time and conversion rate from a visitor to a video viewer.

• Reduction in load time by 19%.
• Increase in the conversion from visitor to video viewer by 77%.
• Bounced rates decreased by 19%

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Why PWA?

Mobile being Voot's primary consumption of video, required improvement by providing better mobile app experience to its users. The two major concerns were the load time as most of the users watched videos on 2g/ 3g network and storage space as native app consumes a lot of space. To enhance and optimize their performance Voot developed Progressive Web App to deliver a native app like experience. Voot used add to home screen and service worker features to improve their overall user experience. For faster load time Voot also optimized their images.

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Results After PWA?

• Reduction in page load time by 80%
• Increase in session time per user by 39%.
• Reduction in bounce rate by 19%.
• Increase in conversion rate from visitor to video viewer by 77%
• Increase in average daily video views per user by 15%

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Just like Voot, you can choose the best features of both web and app for your brand with the assistance of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in less than  15 minutes