Twitter decreased its bounce rate by 20% using newly built Progressive Web App
How PWA helped Twitter to decrease bounce rate by 20%?
Twitter a combination of online news and social networking service where a user interacts and posts using tweets. It has more than 300 million monthly active users. With most of the users using the service on mobile, delivering a enrich mobile user experience was always on the card. Twitter developed Twitter Lite to provide faster mobile web and robust experience. Twitter Lite combines web and native app feature to deliver high user engagement and to lower data consumption rate.Twitter Lite results have been impressive as they have managed to
- Increase pages per session by 65%
- Increase in tweet sent by 75%
- A decrease in bounce rate by 20%
How homescreen prompt increased the twitter traffic?
A two tap process helped Twitter to provide a fast user experience and also have helped to increase the mobile traffic. User visits the website via URL and then selects add to home screen to convert to Twitter Lite. Twitter has seen an enormous rise in daily traffic from Twitter Lite add to the home screen prompt. On an average, more than 2,00,000 unique launches have been noted by Twitter with a user making it to 4 times a day.Faster loading: Power of service workers
With 80% of Twitter Lite traffic coming from the 2g and 3g network, service workers reduces the load time and provides the fast user experience.Features of Twitter Lite
Results After PWA:
Twitter has seen a large amount of traffic generation after the launch of Twitter Lite.
- Increase pages per session by 65%
- Increase in tweet sent by 75%
- A decrease in bounce rate by 20%
- 2,00,000 unique launches with a user making it to 4 times a day
Just like Twitter, you can choose the best features of both web and app for your brand with the assistance of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in less than
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