How PWA helped Pinterest improve conversions on it's mobile website?

Pinterest, Inc. is a social media web company that operates a platform designed to discover information on the World Wide Web, mainly using images and, on a smaller scale, GIFs and videos. In July 2017 they decided to rewrite there mobile website from scratch as a PWA. This was the culmination of several years of conversation, months of metrics investigation and one large hypothesis: mobile web can be as good as a native app.

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Why PWA

Despite a growing number of mobile site visitors, mobile bounce rates were much higher on the desktop. Mobile bounce rates encounter for almost 51% of bounce rate whereas the website encounters 30%.
Coming up with PWA show a huge improvement as navigation within the site loaded in less than a second, average session duration grew to over 7 minutes compared with just 3 minutes on their mobile website. Infobae took the advantage of service worker to deliver reliable performance on flaky networks.

Results after PWA implementation:

• Weekly active users on mobile web have increased 103 percent year-over-year overall.
• Session length increased by 296 percent.
• In less than 6 months since fully shipping, they already had 800 thousand weekly users using our PWA like a native app (from their homescreen).

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Just like Pinterest, you can choose the best features of both web and app for your brand with the assistance of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in less than  15 minutes