PWA increased OLX re-engagement by 250%

OLX an online marketplace connecting local buyers-sellers and one of the leading online classified ads company with Progressive Web App increased its user re-engagement on the mobile web by 250%. OLX has also managed to decrease its bounce rate.

After the advent of Progressive Web App, the figures have changed exponentially.

• User re-engagement of the mobile web increased by 250%.
• Bounce rate decreased by 80%.
• CTR increased on ads by 146%.
• 23% decrease in time until the page is interactive.

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Why PWA?

OLX generates 90% of their traffic from the mobile device, and the number is still growing. Half of their visitors come via native app and half from the mobile website, majority of their conversions happens from the native app. OLX mobile web experience was too slow.The major problem faced by OLX:

• Mobile Web experience too slow.
• Higher bounce rates.
• Slow ads load led to monetization problem.

OLX provided a native app-like experience solution that improved their metrics in the above fields. With features like push notification and add to home screen prompt, OLX increased the interaction by 250%.

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Features provided by OLX PWA:

With only two features OLX managed to increase its engagement by 250%. Following are the two features provided by OLX PWA

Add to home screen prompt

A two tap process provides a faster user experience. User visits the website via URL and then selects add to home screen to convert to OLX PWA. The icon at home screen allows a user to quickly launch the application.

Push Notification

OLX PWA push notification alerts users about the events from buyers and sellers.

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Just like OLX, you can choose the best features of both web and app for your brand with the assistance of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in less than  15 minutes