Ola
OLA increases mobile traffic in Tier 2 and Tier 3 cities by 68% with Progressive Web App
How PWA helped OLA to increase conversion by 68% in Tier 2 and Tier 3 cities?
OLA an online transportation company is the leading cab aggregator in India. It has expanded to a network of more than 6,00,000 vehicles. With the advent of Progressive Web App OLA has been able to increase the mobile traffic by 68% in Tier 2 and Tier 3 cities. The numbers in Tier 3 has been quite impressive as it generates 30% more traffic than the native app though OLA PWA in Tier 2 city produces the same amount of traffic as the native app, the numbers in Tier 3 has been quite impressive.What building a PWA brings?
Tier 2 and tier 3 cities users often deal with issues like network connectivity, low storage and slow processors, these issues have been an area of concern. To improve and reach users different strategy was required. OLA came up with a mobile web solution, and that the changed the whole conversion ratio. Just within a few clicks user can access the app without downloading it. OLA PWA also provided other advantages like push notification and "add to home screen".Some of the features of PWA are
“Having a fast engaging mobile website means we are no longer turning away potential customers who doesn’t want to use data or space to download an app.”
~Dipika Kapadia, head of consumer web & corporate products.Results After PWA
OLA PWA has been able to increase the mobile traffic by 68% in Tier 2 and Tier 3 cities. The numbers in
Tier 3
has been quite impressive as it generates 30% more traffic than the native app. The most interesting fact
is
20% of users who book using OLA PWA had previously uninstalled their apps.
Just like Ola, you can choose the best features of both web and app for your brand with the assistance of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in less than
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