How PWA helped Infobae to double the time spent on mobile site?

Infobae is one of Argentina's first major digital-only news outlets. It has a unique monthly active user of 38 million, mobile accounts for more than 71% of the total traffic with 84% of these users on Android phones. Engagement rates on mobile haven't matched than that of the desktop users, as the desktop users spend almost 27 minutes per session.

Infobae then came out with Progressive Web App and saw immediate improvements. Some of them are

• 230% longer sessions than on previous mobile site.
• 5% bounce rate versus 51% on previous mobile site.

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What building a PWA brings?

Despite a growing number of mobile site visitors, mobile bounce rates were much higher on the desktop. Mobile bounce rates encounter for almost 51% of bounce rate whereas the website encounters 30%.
Coming up with PWA show a huge improvement as navigation within the site loaded in less than a second, average session duration grew to over 7 minutes compared with just 3 minutes on their mobile website. Infobae took the advantage of service worker to deliver reliable performance on flaky networks.

Results after PWA implementation:

• 3x more page views per sessions than on previous mobile site.
• 230% longer sessions than on previous mobile site.
• 5% bounce rate versus 51% on previous mobile site.

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Just like Infobae, you can choose the best features of both web and app for your brand with the assistance of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in less than  15 minutes