George.com
George.com improves its conversion rate by 31% by providing enticing mobile experience
How PWA helped George.com to improve their conversion?
George.com is the third largest supermarket chain in Britain and is currently behind Tesco and Sainsbury's. The brand saw a massive increase in conversion rate after being upgrading their website to a Progressive Web App. Enhanced mobile user experience not only helped George.com to increase their conversion rate but also it helped them to lower their bounce rate.After upgrading to Progressive Web App, some of the statistics were noteworthy.
- Conversion rate increased by 31%.
- Page views increased by 20%.
- 2x lower bounce rate.
What building a PWA brings?
Enhancing mobile user experience was always an all-time high, George.com team focused on mobile design, speed and functionality to drive maximum traffic. They also ensured a secured end-to-end shopping experience by migrating to HTTPS, as it is a must for any progressive web app enable website.Some features provided by George.com PWA
- Add to Home Screen: The add to home screen prompt resulted in 28% increase in customer on site.
- Offline Support: One of the main benefit of progressive web apps is that they can work both offline and online.
Results After PWA
- Page views increased by 20%
- Faster average page load time - 3.8x
- Bounce rate decreased by 2x
- Conversion rates improves by 31%
- Increase in number of visits from Add to home screen - 28%
Just like George.com, you can choose the best features of both web and app for your brand with the assistance of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in less than 15 minutes
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