Flipkart increases the conversion rate for new users by 70% with Progressive Web App

Flipkart Progressive Web App - For faster user experience.

How PWA helped Flipkart to increase conversion by 70% ?

India's largest e-commerce platform, Flipkart started with an app only strategy during its initial days. Soon they found difficult to provide a user experience that was fast and responsive. Flipkart engineers came up with a solution that was not only fast but also helped them to increase user re-engagement. Flipkart Lite, a progressive web app that combines the feature of web and app to deliver a native app-like experience. The statistics showed a huge improvement as the engagement number was increased to 40% higher than before. The conversion ratio was amazing Home screen icon itself generated 60% of all visits. 70% of the average user converting to customers.

What building a PWA brings?

A two tap process provides a faster user experience. User visits the website via URL and then selects add to home screen to convert to Flipkart Lite. With 63% of Flipkart Lite traffic coming from the 2g network, service workers reduces the load time and provides the fast user experience. Flipkart Lite uses 3x less data when compared to the native app. It also provides user to access the app without downloading it from an app store and helps the user to use it offline.

Some functionalities which PWAs include

Offline Work Mode

One of the main feature of Progressive Web App(PWA) is its offline support feature. Progressive Web App(PWA) can work in both online mode as well as in offline mode.

Push Notification Support

Push notifications allow users to opt-in to timely updates from sites they love and also allows to effectively re-engage them with customized, engaging content.

App Store not required

To use Progressive Web App(PWA) no app store is required. It’s a two tap process. User visits website via URL and then selects “add to home screen” to use Progressive Web App(PWA).

App Loading Speed

Progressive Web App are fast as it reduces the loading time.

Results After PWA:

Flipkart Lite generated large number of traffic as the re-engagement rate was improved. The numbers speak for themselves.

3x lower data usage.
40% higher re-engagement rate.
70% more conversion rate by “Add to homescreen.”

Just like Flipkart, you can choose the best features of both web and app for your brand with the assistance of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in less than
15 minutes