PWA increased BookMyShow conversion by 80%?

BookMyShow, the largest ticket booking platform in India have more than 40 million monthly visitors. With Progressive Web App BookMyShow has been able to increase its conversion ratio means the number of customers visiting the website to booking the ticket has increased. BookMyShow Progressive Web App has converted more than 80% of visitors to customers. The increase in customer booking the ticket from mobile has been exponential.

“Since launching our PWA, we have seen an exponential increase in mobile conversion rates. The PWA helped us connect with more people on mobile and it’s mobile users who make up the majority of our overall audience.”

~Sahil Tewari, Assistant General Manager, Mobile and Web.

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Why PWA?

“People were using the native app and were happy with it, but their main concerns were the data usage and memory it consumes,” says Anish Tripathi, Vice President of design. Even generating the right amount of traffic company still encountered high bounce rates. BookMyShow came up with a solution and launched PWA to deliver best mobile experience to users. After the launch BookMyShow increased their conversion rate by 80%. Their PWA application is only 440Kb i.e. 54 times smaller than android app and 180 times smaller than ios app.

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Results after PWA

After the launch, BookMyShow generated large number of traffic and their conversion rate was improved.

• Conversion rate increased by 80% after the launch.
• BookMyShow PWA size is only 440Kb i.e. 54 times smaller than android app and 180 times smaller than ios app.

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Just like BookMyShow, you can choose the best features of both web and app for your brand with the assistance of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in less than  15 minutes